Don't miss the building materials show of the year!
Wednesday, March 6
10 a.m. - 4 p.m.
Lunch served noon - 2 p.m.
The Event Center
Turning Stone Resort & Casino
5218 Patrick Road, Verona NY
Over 60 Building Product Exhibitors
Product Demos
Free Seminars
Valuable Door Prizes
Great Food
If you’re a trade professional, you won’t want to miss the opportunity to learn about the latest building products, see them in use, attend informative seminars, talk with manufacturers’ representatives and enjoy some good food.
Seminar Schedule
Paul's style will challenge you and your teams’ ability to not only grow, but love what you do and force you to push yourself to improve.
Paul Burleson has 41 years of experience in all aspects of the building materials, remodeling, and in-home sales and marketing processes and has not left the industry since 1983.
He has been the home improvement specialist and trainer for Reynolds Aluminum, Owens Corning, Alcoa, Ply Gem, and Westlake Royal.
He’s pioneered the use of technology in the industry including:
- Creating websites for home improvement companies in 2001
- Promoting YouTube Testimonials in 2005
- Designing virtual selling systems and training programs
- Producing driveway selling models during Covid
- Designing AI tech approaches for the home improvement industry.
Paul currently designs and trains on selling systems for over 200 home improvement companies. He is the primary training partner for Power Home Remodeling, Champion, Home Depot, Sears, Lowes, Window Depot, and Universal.
He is a nationally recognized industry seminar speaker and trainer, speaking on various platforms with Dave Yoho, Qualified Remodeler, Power 100, Rick Grosso, Tony Hoty, and Grosso University, and Top Rep Consulting Group.
Paul has written hundreds of articles and conducted countless interviews promoting and growing the building materials and remodeling industries.
How to Embrace Technology to Survive
10:00 a.m. – noon
Paul Burleson
Courtesy of Westlake Royal Building Products
In today's dynamic business landscape, embracing technology is not just advantageous but pivotal for survival. Learn how to foster a culture that values innovation and adaption. Encourage your employees to be tech-savvy and stay updated with emerging trends. Leverage automation tools and AI-driven systems to streamline operations, enhance productivity, and reduce human errors. Establish a robust online presence through digital marketing, e-commerce platforms, and engaging social media strategies to reach homeowners as they search for information on their projects.
How to Scale Your Business in 2024
1:00 – 3:00 p.m.
Paul Burleson
Courtesy of Westlake Royal Building Products
Scaling a remodeling business effectively involves strategic planning, efficient resource management, and a focus on customer satisfaction. Discover how to create a blueprint for your remodeling business, outlining standardized procedures for different stages to ensure consistency and quality across every project. Employ technology and tools to streamline operations. Build a reliable team and delegate responsibilities wisely. Hire skilled professionals and foster a culture of continuous improvement. Maintain strong relationships with suppliers and subcontractors to ensure timely access to materials and resources. Learn how to measure and improve customer service and satisfaction..
Mastering Your Online Presence: A Contractor's Guide to Digital Success in 2024
11:00 a.m. – Noon
Presented by Range Marketing
In today's digital-driven market, a commanding online presence is essential for business growth. Dive into this dynamic with us led by Tyler Shaw of Range Marketing, a marketing firm with 13 years of experience specializing in website and SEO development for contractors.
This seminar is an invaluable journey through the core of digital marketing:
- Discover the art and science of creating an effective website, tailored to the unique needs and challenges of the contracting industry.
- Uncover SEO strategies that can catapult your online visibility, leveraging Range Marketing's deep expertise in this critical area.
Whether you're looking to enhance your current digital strategy or craft a new one from the ground up, this session is a treasure trove of insights.
10 Most Common Residential Roofing Mistakes (Hands-On Demo)
Noon – 1:00 p.m.
Presented by GAF
Avoid callbacks – or worse – by making sure your crew pays close attention to these often overlooked details of installing asphalt shingles.
Programs to make you more efficient, successful and profitable
1:00 – 2:00 p.m.
Presented by CertainTeed
Certainteed’s Contractor’s EDGE program helps you close the sale, install the job and make money doing it. Learn more about the wide range of tools available such as enhanced warranties, lead generation, promotional items, sales training, rebate programs, homeowner financing, and much more!
Harnessing the Power of Sales Process Optimization
2:00 – 4:00 p.m.
Presented by Ryan Groth, former pro baseball player and Founder and CEO of Sales Transformation Group.
Courtesy of CertainTeed
Unlock the potential of your sales team with innovative strategies and hands-on techniques designed to enhance effectiveness and amplify revenue. Ryan's dynamic and interactive approach will provide you with actionable insights, including:
- Cultivating a winning mindset that embraces change and innovation.
- Building a culture of accountability that drives performance and results.
- Crafting a comprehensive training program to empower your sales team.
- Identifying and capitalizing on emerging market trends.
- Navigating common sales obstacles in the sector.
- Leveraging data and analytics for smarter decision-making.
Whether you're an industry veteran or just beginning your journey, this presentation equips you with the tools and knowledge to elevate your sales game.
Everlast Siding Demonstration
11:00 - 11:30 a.m., 1:00 - 1:30 p.m.
Show floor
Except for seminars, registration is not required.
Some of the building materials products, resources and services you’ll discover at EXPO 2024
ATAS
Aeratis
Alsco
Alu-Rex
American Skylights
Andersen Windows & Doors
Carlisle
Central States Manufacturing
Certainteed Roofing
Certainteed Siding
Cultured Stone
Davinci Roofscapes
Everlast Siding
Evolve Stone
Fairway Railing
Foundry
Gaco
GAF
Geocel
Henkel
Huber Engineered Woods
Hunter Panels
Ideal Roofing
IKO
James Hardie
Karnak
Key-Link
Levi's Building Components
Lomanco
Low E Northeast
LP SmartSide
Malco
Marvin Windows
Mid-America
NEG
Owens Corning
Pangaea
Paradigm Windows
Perennial Roofing
Pitch Hopper
Polar Industries
Protectowrap
Range Marketing Services
Raptor Underlayment
RLS
Screeneze
Tando
Tapco
TimberTech Advanced PVC Decking
Trex
TruExterior
Tyvek
Universal Forest Products
Upside
Velux
Versetta
Versico
Vesta Steel Siding
Viwinco
VWD
Wausau Building Products
WindsorOne
Wolf Home Products
ZipUp
