Remodelers Prefer Cultured Stone brand
Cultured Stone® manufactured stone veneer is the nation's most recognized, most used and highest quality brand, according to the results of the 2007 brand use study by BUILDER magazine and the 2006 survey by Masonry Construction. Additionally, the 2006 Remodeling magazine reader panel ranked Cultured Stone as the most preferred manufactured stone product for exterior siding. The results of these surveys are just a few of the many reasons the Cultured Stone brand lays claim to the tagline The Preferred Name In Stone™.
The Cultured Stone brand led the pack in each of the categories surveyed by both BUILDER and Masonry Construction magazines. Survey results showed 55 percent of those surveyed by BUILDER magazine were familiar with the Cultured Stone product, while only 35.5 percent were familiar with the next two leading competitors. Results from Masonry Construction magazine were 56 percent and 42.5 percent, respectively.
For eight consecutive years, those participating in the BUILDER study have selected Cultured Stone products as the brand most recognized and most used. Cultured Stone products top the list in quality and, since 2002, more builders have used it than the next two brands combined.
Remodeling readers' choice respondents were asked only one question. Those who took the survey chose Cultured Stone veneers more than three times as often as the next leading producers of manufactured stone with 46 percent of the votes.
Cultured Stone products also led the category in code approval which is particularly important as more local and state municipalities are increasing their expectations on code requirements. Of the more than 100 manufacturers of stone veneer, Owens Corning is among the five percent that have universal building code approval or AC-51 approval as reported by the ICC Evaluation Service, a third party reporting agency. AC-51 is one of the most stringent sets of criteria in the industry and means Cultured Stone products meet more than a dozen specific requirements which range from characteristics of the ingredients to size and shape of individual pieces and compressive strength to flexural measurements.
